Styling Success: The Vinay Fashion Journey


Fashion Website stands as a testament to our dedication to crafting exquisite online experiences. This project was a labour of love, aiming to blend traditional elegance with modern convenience.

Reviewed on

Hours delivered back to the business


SOX compliance in Settlement process automation


Success rate of bot case completion


For functional release of OBT, RTS and OGS

The Challenge:

When NestedFor took on the project to create Vinay Fashion’s e-commerce store, we encountered several challenges that needed to be addressed. One of the primary challenges was to design and develop a Shopify-based platform that effectively showcased Vinay Fashion’s diverse range of Indian ethnic wear for women. This included Salwar Kameez, Sarees, Lehengas, and Indo-Western outfits, as well as their new collection of wedding lehengas.

Furthermore, we needed to ensure that the platform provided a seamless shopping experience for customers, allowing them to easily navigate through the various categories and product offerings. Additionally, accommodating international customers with a worldwide shipping policy, including free shipping, added complexity to the logistics and payment processing.

What and How NestedFor Created the Store:

NestedFor approached the creation of Vinay Fashion’s e-commerce store with a comprehensive strategy aimed at delivering a visually appealing and user-friendly platform. We began by conducting in-depth discussions with the Vinay Fashion team to understand their brand identity, target audience, and specific requirements.

Based on this understanding, we designed a custom Shopify theme tailored to showcase Vinay Fashion’s products in the best possible light. We implemented intuitive navigation features, allowing customers to easily browse through the extensive catalog of ethnic wear. Additionally, we integrated a robust payment gateway to facilitate secure transactions in multiple currencies, with prices listed in AED to cater to Vinay Fashion’s predominantly UAE-based customers.

To address the challenge of international shipping, NestedFor implemented a sophisticated shipping module that calculated shipping costs accurately based on the destination. We also ensured seamless integration with logistics partners to streamline the fulfillment process and provide real-time tracking for customers.

Throughout the development process, NestedFor prioritized responsive design, ensuring that the e-commerce store provided an optimal viewing experience across devices, including desktops, tablets, and smartphones. We conducted rigorous testing to identify and resolve any usability issues, ensuring a smooth and error-free shopping experience for Vinay Fashion’s customers.

The Results

The technology we utilize to support Vinay Fashion


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